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Thursday
Jun172010

Relaunch Part Deux

Well there is sufficient enough stuff happening in my life both personally and professionally to once again relaunch my personal site.  I'm hoping to capture some insights on a professional level as the project I'm currently involved with (more on that later) is one of the more exciting ones I've been privileged to be a part of in my career.

As usual I'm still very much a Technology and Gaming freak of nature and I'm proud to say my "bad" habits have not changed very much as I've grown older and wiser.  Sure I'm not hopelessly addicted to World of Warcraft anymore (probably a good thing), but I still enjoy a few hours a week and am very much looking forward to Cataclysm when/if it launches this Winter.

I'm playing around quite a bit with various F2P Online Games since its going to be such a large part of my professional life coming up.  I also see this as the future of Video Gaming in general.  Right now its largely isolated to Online Gaming (mostly Asia) but I envision a future where most if not all "Video Gaming" (be it console, online, web, mobile, PC etc.) moves to a F2P model where micro-transactions drive most of the revenue.

When companies like Nexon can pull in an estimated $20 ARPU from US customers its no surprise to see the traditional Publishers blink.  Running a business model around AAA big budget and big advertising "smash hit" titles is rapidly a losing proposition. The 2010 ESA report is out (grab it here: http://www.theesa.com/facts/pdfs/ESA_Essential_Facts_2010.PDF) and while that only paints the retail picture and not online sales (of any sort) its a start reminder that "Video Gaming" is not recession proof.  What's not reported in there though is any sort of online sales and subscription/transaction revenue.  Clearly that is where Publishers will begin to look for 2011 profits and beyond.

So while "gamers" might be averse to being "monetized" one has to be aware that there is a rapid changing consumer model that "we" as the "traditional" gamer simply might no be 100% comfortable with.

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